Tātaki Auckland Unlimited
Rejuvenation at its finest
Sparks are one agency looking after a number of websites under the Tātaki Auckland Unlimited banner. Sparks inherited a large site that “did everything” but had been built by a succession of advertising and marketing agencies and was difficult to maintain. We provided stability and a road forward removing technical and content issues that had blocked development over a long period.
Sector
Scope
User experience
User interface
Content management
Build
Support
Search optimisation
THE GOODS
We accommodated the merge of (then) ATEED (Auckland Tourism, Events and Economic Development) and RFA (Regional Facilities Auckland) to form Tātaki Auckland Unlimited and are working long term with a stable panel of peer agencies to unbundle the site into a more modern fleet of subsites that can achieve their respective goals under a new governance structure.
Sitewide improvements included an updated Tourism New Zealand API import, Te Reo Māori bilingual display and extensive work on improving legacy templates to be mobile native.
Over time Sparks worked with the amazing team at Tātaki Auckland Unlimited to create more sites for a variety of business units, including cultural festivals, industry microsites and a bespoke new Sector site for Screen Auckland.
Sparks have a thing for dealing with pre-loved websites that are in need of modernisation. Get in touch with Hayden to talk through your needs and let us see how we can lower the cost of ownership and revitalise your existing website.
Hayden Judd, Senior producer
[email protected]