Approaches to website design have come and go with the fashions over the last 20 years, but user interface design and front end builds that are fast to load and easy to use never go out of style.

An early adopter of fluid layouts and Responsive Web Design, Sparks specialise in websites that look good on any device. Menu systems that ‘just work’, navigation and content design that make information findable, advanced search interfaces that turn deep content into results that surface according to user need are all part of the UI toolkit.

With some of the most experienced digital creatives in the business, and a front end team that takes a disciplined approach to building with the latest frameworks and thinking, you can rely on Sparks Interactive to deliver a beautiful, functional website on mobile, tablet and desktop. Using modern media asset management you can be assured that your images and video are optimised for fast downloads at the highest quality, including full HD and retina screen resolutions.

Our visual design is not simply satisfied with being good looking. We continually work to improve website performance through user testing and ongoing analytics. Tools such as Crazy Egg and Hotjar for heatmapping, Google Analytics for landing page to exit page user flow, Google Tag Manager for conversion tracking and Pingdom Tools Website Speed Test alongside Chrome DevTools network analysis for performance optimisation are essential for best practice web design.

Talk to Sparks about a website performance audit or fresh new design for your web project

Contact us today